Let’s Play’s Final Move Marks the Endgame for The 22nd AdCongress

Let’s Play: The 22nd AdCongress has officially ended its run. This event was held on January 26 to 28, 2026, at Bulwagang Balagtas, 4/F NALLRC Building, PUP Sta. Mesa, Manila. It brought together students and aspiring creatives for a three-day learning experience focused on strategy, innovation, and play.

With interactive talks, engaging sessions, and synergetic activities, Let’s Play became a ground for learning, creativity, insight, and competent growth among future advertising practitioners by featuring four major forum events, each focusing on a distinct area of the field. TAC TIC ’TO: Creative Tactics with AI in Play invited speakers who discussed the implications of artificial intelligence integration in the field of advertising, and how professionals can both responsibly use and collaborate with AI. AD Jungle: A Journey through the Wild Trails of Production Design took attendees backstage, revealing the realities of production work and how vision, collaboration, and strategy are key tools for a production designer. MarkADo: Winning Ads on the Board revealed the power of ad recall by inviting experts from various sectors, from media professionals and advertising directors to writers of often-heard jingles. Finally, “Go Big or Get Bitten: Hanggang Saan Aabot ang Kapal ng Mukha Mo?” was a bold discussion on how far confidence, risk-taking, and standing out extend in the creative field, especially when it comes to personal branding.

One of the many key highlights of this event was the roster of speakers that mutually shared valuable insights on today’s trends, ethical advertising, digital transformation, and real-world applications. With insights from the likes of creative directors, media professionals, and production designers, the event’s discussions filled the gap between theory and practice, enabling students with applicable knowledge and pragmatic perspectives required in the fierce advertising field.

Beyond the bounds of learning, Let’s Play: The 22nd AdCongress truly had a key role in efficiently influencing and fostering groups and collaboration. This event, held annually, pushes students to gain mutual creative ideas, build networks, and fortify their ability as communicators and creatives, solidifying their purpose in the field of advertising. 

Learn more about AdCongress via @pupadcongress on Facebook, Instagram, and X. For inquiries, contact [email protected].