Xen Baynham-Herd, Head of Global Growth at Base at Coinbase, sees on-chain infrastructure not as a niche experiment but as the foundation of the next internet. Xen Baynham-Herd, Head of Global Growth at Base at Coinbase, sees on-chain infrastructure not as a niche experiment but as the foundation of the next internet.

Xen Baynham-Herd on Building Base: From Experimental L2s to Real On-chain Adoption

Xen Baynham-Herd, Head of Global Growth at Base at Coinbase, sees on-chain infrastructure not as a niche experiment but as the foundation of the next internet.

Speaking about Base, Coinbase’s Layer-2 network, Baynham-Herd explains what success really means for Base, how the builder environment is maturing, and why user experience—not grants or hype—will determine who wins.

What Success for Base Looks Like—and What Failure Would Mean

In an interview with CryptoNews, Baynham-Herd describes Base as a key piece in unlocking an on-chain future for the internet. In three to five years, success would mean that using on-chain applications feels as natural as using any app on a smartphone.

Users shouldn’t have to think about blockchain mechanics—they should simply experience speed, safety, and familiarity, while remaining fully in control of their digital lives.

Failure, by contrast, would be an inability to make on-chain experiences intuitive and democratic. If decentralised infrastructure cannot feel open, trustworthy, and seamless at scale, it risks remaining a niche rather than becoming the default digital layer of the internet.

Where Base Refuses to Compete in the L2 Arms Race

While many Layer-2 networks compete aggressively on fees and raw throughput, Baynham-Herd says Base’s differentiation lies elsewhere. Base already offers sub-second speeds and sub-cent fees, but performance alone is not the end goal.

Instead, Base prioritises user experience, distribution, and deep product integration. Its long-term success will be measured by trust, convenience, and scale—factors that matter far more to mainstream users than marginal fee reductions.

The Biggest Mistake Builders Make on Base

According to Baynham-Herd, the most common mistake founders make is failing to obsess over user experience. The strongest teams focus relentlessly on building products that attract and retain new users—not just crypto natives, but people entering the ecosystem for the first time.

He advises founders to ignore short-term noise and focus on creating applications that genuinely delight users. Sustainable growth, he argues, comes from solving real problems, not from chasing trends.

From Experimentation to Durable On-chain Products

Over the past 12 months, Baynham-Herd has seen a shift toward more serious teams committing to long-term development on Base. These builders are no longer just testing ideas—they are designing products meant to endure.

A key change is how teams think about wallets and identity. Wallets are evolving from simple key-management tools into representations of on-chain identity—spaces where participation, creation, and connection coexist. This shift is reshaping how products are designed and how users engage on-chain.

Why Regulation and Adoption Metrics Matter More Than Token Prices

Being closely linked to a regulated company like Coinbase is, in Baynham-Herd’s view, a strategic advantage rather than a limitation. Regulation provides transparency and consumer protection, which serious builders increasingly value as on-chain products reach mainstream audiences.

He also urges observers to look beyond token price movements when assessing adoption. Real traction, he says, is reflected in user growth and app engagement—not in whether a coin is going up or down. Durable on-chain businesses are built by teams whose users show up without incentives, driven by genuine belief in the product and its long-term value.

Market Opportunity
XEN Crypto Logo
XEN Crypto Price(XEN)
$0,000000007275
$0,000000007275$0,000000007275
-%5,56
USD
XEN Crypto (XEN) Live Price Chart
Disclaimer: The articles reposted on this site are sourced from public platforms and are provided for informational purposes only. They do not necessarily reflect the views of MEXC. All rights remain with the original authors. If you believe any content infringes on third-party rights, please contact [email protected] for removal. MEXC makes no guarantees regarding the accuracy, completeness, or timeliness of the content and is not responsible for any actions taken based on the information provided. The content does not constitute financial, legal, or other professional advice, nor should it be considered a recommendation or endorsement by MEXC.

You May Also Like

Ethereum Price Prediction: ETH Targets $10,000 In 2026 But Layer Brett Could Reach $1 From $0.0058

Ethereum Price Prediction: ETH Targets $10,000 In 2026 But Layer Brett Could Reach $1 From $0.0058

Ethereum price predictions are turning heads, with analysts suggesting ETH could climb to $10,000 by 2026 as institutional demand and network upgrades drive growth. While Ethereum remains a blue-chip asset, investors looking for sharper multiples are eyeing Layer Brett (LBRETT). Currently in presale at just $0.0058, the Ethereum Layer 2 meme coin is drawing huge [...] The post Ethereum Price Prediction: ETH Targets $10,000 In 2026 But Layer Brett Could Reach $1 From $0.0058 appeared first on Blockonomi.
Share
Blockonomi2025/09/17 23:45
Disney Pockets $2.2 Billion For Filming Outside America

Disney Pockets $2.2 Billion For Filming Outside America

The post Disney Pockets $2.2 Billion For Filming Outside America appeared on BitcoinEthereumNews.com. Disney has made $2.2 billion from filming productions like ‘Avengers: Endgame’ in the U.K. ©Marvel Studios 2018 Disney has been handed $2.2 billion by the government of the United Kingdom over the past 15 years in return for filming movies and streaming shows in the country according to analysis of more than 400 company filings Disney is believed to be the biggest single beneficiary of the Audio-Visual Expenditure Credit (AVEC) in the U.K. which gives studios a cash reimbursement of up to 25.5% of the money they spend there. The generous fiscal incentives have attracted all of the major Hollywood studios to the U.K. and the country has reeled in the returns from it. Data from the British Film Institute (BFI) shows that foreign studios contributed around 87% of the $2.2 billion (£1.6 billion) spent on making films in the U.K. last year. It is a 7.6% increase on the sum spent in 2019 and is in stark contrast to the picture in the United States. According to permit issuing office FilmLA, the number of on-location shooting days in Los Angeles fell 35.7% from 2019 to 2024 making it the second-least productive year since 1995 aside from 2020 when it was the height of the pandemic. The outlook hasn’t improved since then with FilmLA’s latest data showing that between April and June this year there was a 6.2% drop in shooting days on the same period a year ago. It followed a 22.4% decline in the first quarter with FilmLA noting that “each drop reflected the impact of global production cutbacks and California’s ongoing loss of work to rival territories.” The one-two punch of the pandemic followed by the 2023 SAG-AFTRA strikes put Hollywood on the ropes just as the U.K. began drafting a plan to improve its fiscal incentives…
Share
BitcoinEthereumNews2025/09/18 07:20
Trump-backed stablecoin hits $5 billion as first family cashes in

Trump-backed stablecoin hits $5 billion as first family cashes in

Trump Jr. has emerged as a vocal crypto advocate and operator, while World Liberty Financial has made USD1 the backbone of its decentralized finance platform.
Share
Crypto.news2026/01/30 04:30