From Retail to Fintech: Bed Bath & Beyond Bets on Asset Tokenization

Bed Bath & Beyond (BBBY) shares rose 7% on February 2, 2026, after the company announced plans to acquire Tokens.com as part of a strategic move into blockchain-based financial services and real estate tokenization.

The acquisition supports the launch of a unified real estate tokenization and personal finance platform, which is expected to go live by July 1, 2026. The platform is designed to allow consumers to access home equity and other real-world assets through blockchain technology, marking a significant expansion beyond the company’s traditional retail roots.

Platform Structure and Partnerships

The new platform will rely on infrastructure provided by tZERO, which will handle tokenization, custody, and regulated trading functions. This setup is intended to support compliant issuance and secondary trading of digital assets linked to real-world property.

For financial services, Bed Bath & Beyond is partnering with Figure Technology Solutions, led by Mike Cagney. Through this partnership, the platform will offer mortgages, renovation loans, and home equity lines of credit (HELOCs), integrating traditional lending products into the blockchain-based ecosystem.

AI and Asset Liquidity Features

An embedded artificial intelligence layer developed by ShyftLabs will support asset analysis and eligibility assessments. This AI component is designed to assist users in evaluating assets and determining qualification for financial products offered on the platform.

Homeowners using the platform will have the option to convert portions of their property value into tradable digital tokens or cash. This structure aims to bridge traditional real estate ownership with decentralized finance models, expanding liquidity options for real-world assets.

Strategic Direction

The initiative aligns with Chief Executive Marcus Lemonis’s broader “Everything Home” strategy, which focuses on repositioning Bed Bath & Beyond as a financial technology and blockchain services provider following its bankruptcy restructuring.

With the Tokens.com acquisition and the planned platform launch, Bed Bath & Beyond is signaling a continued shift toward blockchain-enabled financial infrastructure centered on housing, personal finance, and real-world asset tokenization.

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